NowAthletes is a performance apparel brand driven by purpose.
Purpose to redefine what it means to be an athlete and support true athletes in making a real and lasting impact in their lives and on this planet. More than ever, our world needs people who truly care, people who are willing to put in the time, energy and work into creating the changes they want to experience.

People who dream big, not just for themselves but also for their families, for the people around them and the world at large. The journey to becoming a great athlete teaches us that every challenge is an opportunity for each one of us to rise up, learn, grow and make a change. 

Now Athlete’s DNA is made up of the strength of character, perseverance, sacrifice, relentlessness and consistent work that it takes to make dreams into reality. 

Fitness has connected us and reminded us of what it takes to build the spirit of a champion. Together, we can and will make the difference. 

Every piece of clothing we design is done so with our mission in mind, so that you can perform at your best and overcome any obstacle that life brings your way inside and outside of the training room.

We represent the new generation of athletes,
we are the athletes of today.
One Team, One Dream.